No one hates pumpkin latte. It’s a universal thing.
Just like mid-century modern masterpieces. A universally loved style.
A prefabricated style so minimal and that even cynics eventually yield to its nostalgic, neutral warmth.
Ever heard of the Golden Forty-Year Rule? It says nostalgia moves around in 40-year cycles.
In 1961, Playboy lined up the most gifted designers of the era for a spread about the future of ‘bachelor-pad’ decor.
That’s what Hugh Hefner did brilliantly! A perfect blend ofcamouflage and flamboyance.
"The home is an ultra-urban island of individuality in a sea of look-alike multiple dwellings."
- Playboy, 1980’s
Playboy is telling bachelors everywhere that the Mad Men style-tulip chairs, round beds, and custom built-ins- is a real charmer. It worked. Everyone listened.
And everyone is still listening! The 40-year cycle is kicking in strongly.
Mid-century furniture is an easy, clever hack for people who aren’t interested in hiring an interior designer. Or people who hate walking miles scouring furniture stores.
Today, you can buy any piece of furniture, from any era, almost instantly. You can build yourself a bachelor pad or a Don Draper office.
Modern technology lets you do it in the comfort of your living room. And our master craftsmen keep the legacy of original mid-century design wizardry alive.